The most comprehensive 6 week programme for getting you off the booking rollercoaster and filling your diary with Rockstar Clients.

ELEVATE is the only programme of its kind that teaches you how to use sales psychology, to create magnetic marketing that attracts Rockstar Clients who trust and respect you, love what you do, and pay you top brass for it (without having to spend hours on socials, or learning the latest TikTok trends).

I'll teach you how to leverage your competitive advantage, so you can lean into your immense value and command a higher price point, regardless of whether you work from home, mobile, rent a space, or own a salon... or you work in a low-income or high competition area.

Elevate Mock Up Jan 2024

Before I Tell You All About This Life-Changing Programme, Let's Talk About Who This is Really For...

You're a hair and beauty business owner, who's diary has got more white space than you want and it leaves a lot to be desired. One week you're booked solid, the next it's dead, and getting bums on seats (and keeping them) feels like an uphill struggle, and you're ready to throw in the towel.

It feels like a rollercoaster, one week is good but the next is full of white space. You crave consistency, wishing you could feel financially secure and know that your diary is full of reliable Rockstar Clients.

You've tried everything - offering deals, refer a friend schemes, loyalty cards, posting every day on social media, taking courses to brush up your technical skills, leaflet drops, and brining out new 'high ticket' services, but none of it seems to be working.

You're stuck in feast or famine mode and it definitely doesn't feel like this is what you signed up for. But this is all you've ever done, so you don't want to give up on your dream.

Your friends and family don't get it, they think you should be grateful you get to set your hours and be in control...

But it feels more like the business is controlling you.

You're determined to make something of your business, and finally reap the rewards for all your hard graft, but you're feeling defeated, and wondering, 'is it time to look for something else?'

But you've seen that other people are packed to the rafters, for months in advance, and even have waiting lists after multiple price increases. 

You wonder what they know that you don't. Can you even get there? Or are you destined to struggle through self-employment?

I'm here to tell you that not only do you deserve a business that feels safe, consistent and reliable, but it's easier than you think.

I'll show you how...

Whether you're...

- A salon owner who's struggling to fill the diaries of your team. You're the busiest behind the chair, but it's time to step back and sustainably scale your business,

- A freelancer who's working from home, mobile, or renting a space and ready to step up and set yourself apart from your competition, you know you're capable of so much more, but you just need more consistency in your bookings.


By The End of The 6 Weeks, You Will...

  • Reset your marketing strategies: ditching the B.S. marketing tactics and trends that aren’t working for you, mastering your marketing mindset so you can shift from staying small, to playing big, and get intentional about your marketing
  • Have a crystal clear connection to your Rockstar Client: getting a deep understanding of who your Rockstar Client is, like never before. You’ll be getting in their heads, understanding who they are and what they need so you know how to magnetise them, without hustling on social media
  • Become a pro and sales and buyer psychology: gain clarity on the principles of buyer psychology, so you can take what you know about your Rockstar Client, apply it to your marketing, and create a marketing plan and content that makes your Rockstar Client think you're a mind-reader, getting comments like, ‘OMG this is so me’, ‘Are you spying on me??’, ‘I feel SEEN!’
  • Command a higher price point that aligns with your Rockstar Clients: define your competitive advantage that makes you stand out to your Rockstar Clients compared to everyone else in your area, so you know how to communicate the immense value in what you do - and command a higher price point, and even if you work from home, mobile, rent a space, own a salon or work in a 'low income area' or ‘high competition area’
  • Implement exact strategies to boost bookings with your new less-is-more marketing plan: implement exact strategies for boosting your bottom line, no more leaving thousands on the table!
  • Discover tools to lock in advanced bookings and rebookings:  nurture your audience - so you can ELEVATE your expertise, stay front-of-mind and grow your results by decreasing cancellations and increasing advanced bookings and rebookings

Here's what past clients have said about ELEVATE...

Who's Behind ELEVATE?

The programme is designed and led by me, Maddi Cook.

I'm the 6ft tattooed, Northerner coach behind Boss Your Salon, and I'm on a mission is to elevate the industry I've been proud to be a part of since I was just 21.

I've helped thousands of hair and beauty Bosses, by sharing my tried and tested growth strategies, which are practical, easy-to-implement, ADHD-friendly and authentic, without the corporate jargon.

My style of teaching is a little different, I'm not here to spoon feed you with what to do, so you leave the programme feeling like the rug has been pulled and you don't know what to do next... 

Instead, I teach you how to think, so you can leave ELEVATE with a new set of tools and thought processes that you can apply 'in real life', again and again.

Business can - and should - be fun and easy, and I'll show you how!

Maddi x

Okay Maddi, Get Me on the Waitlist
POST - ELEVATE promo (2)

 What You'll Learn... 

Since 2020, I've supported over 5,400 Bosses within my growth programmes, to grow their businesses with easy-to-implement actions and tools. 

I've refined and distilled this process down to a few key strategies, that will have the greatest impact on maximising profits, and minimising stress.

I'm a firm believer in less is more and making things as easy as possible behind the scenes, so you can focus on doing what you do best - sharing your gift with high value, Rockstar Clients.

This is NOT just a bunch of random content, thrown together to pack out your online learning portal. I have intentionally designed this learning experience for you.

When you apply the strategies I outline in the programme, you’ll shift from feast or famine mode, to sustainably scaling.

There are 24 core learning modules, delivered over 6 weeks, plus a library of bonus worksheets and resources to help you develop the skills to grow your business without burnout.

When you join, you'll get:

ELEVATE 6 Week Programme

(£1997 Value)


Including 6 Weeks of Curriculum Lessons - With 24 game-changing modules which teach you you EXACTLY how to transform your business into a Rockstar Magnet that generates maximum profits, without having to hustle on socials, or keep up to date with never-ending 'trends'.

Your weekly classes will be available from 8am each Monday (so you can watch it in your own time) - So you've got ample time to dive into the lessons and implement everything you've learned into your own business, before moving onto the next.

We do this to protect your time, attention and focus - While sparing you from the overwhelm that stops most business owners in their tracks.

Plus These Bonuses To Help You Keep Momentum During Your Time in ELEVATE...


6 Monthly Live Q&A Sessions With Maddi 

Get unstuck and maintain your momentum right the way through the programme.

Join me every month and get answers to your questions, as well as hot seat coaching to get you unstuck. 


What You'll Get:


  • 6 Live Q&A sessions 

  • See all question/discussion threads for each module, all in one place 

  • Still got a question that hasn't been covered? Simply pop it into the your members-only support group, and Maddi and her ELEVATE Group Experts have got you covered!


(A £1597 Value)


An Active and Highly Supportive  Facebook Community for Members Only

Whether you have a burning question about the programme, or want to get the opinion of your fellow ELEVATE Bosses, you'll have a space to do it, without worrying about your friends, family or clients seeing it.



What You'll Get:


  • 6 MONTHS of access to the ELEVATE Facebook Group so you can connect with other Bosses who 'get' the journey, and are here to help you cross the finish line


  • Weekly accountability check-ins for 6 weeks to keep you moving forward and implementing what you learn


  • Support from 'Group Experts': Bosses who've already been through the ELEVATE curriculum, who have been there and done that, and can lend their invaluable perspective when you need some motivation, encouragement, or peer support to get unstuck


ELEVATE Worksheets To Compound What You Learn

Put what you're learning into practice, whether you prefer to work on paper, or keep everything digital!

You've seen these all over my IG stories, now you'll get your very own to keep all of your ELEVATE work in one place.

(A £377 Value)


Your Own Personal Success Tracker

Like the saying goes, 'Because if you can measure it, you can improve it!"

The only competition is yourself, and it's time to achieve your personal best.

You'll use this tracker throughout your time in ELEVATE, and beyond, so you can see the impact on your business in real-time.

(A £197 Value)


'Boost Your Bottom Line' Calculator

You know me for my pricing calculator, and now it's time to dive into your whole business and see how small 'leaks' can be costing you tens of thousands.

With this eye-opening, easy-to-use calculator, you'll see exactly where to focus your energy to give you the most bang for your buck, maximising your profits without maximising your workload.

(A £197 Value)


'Future-Proof Your Finances' Expert Session Bundle

Do you have a plan for your financial future?

Are you making you money work for you?

Do you wish you knew more about what you can and can't put through your business?

These are the two most valuable sessions from the vault of The Abundance Academy, and now they're being made available for you.

Join accountant, Lorraine Ellison, and wealth manager and financial planner, Natalie Turner, as they help you to protect yourself and your business, and maximise your bottom line.

(A £699 Value)

ELEVATE: Your Burning Questions Answered...

How is ELEVATE delivered?

Every Monday at 8am for 6 weeks, you'll get access to each week's ELEVATE curriculum classes and the live Q&A session will come at the end of every month.

What support will I get if I get stuck?

Once you’ve watched each week’s curriculum classes, you can jump straight into the Facebook group and post any questions into our weekly Q&A threads, where Maddi and her team of subject matter experts will be on hand to get you un-stuck, pronto.

You can also dive into the ‘guides’ section of the ELEVATE Facebook support group, where heaps of helpful posts and discussions have been categorised into their relevant weeks.

Still have something you wanna get clarity on? No problemo! You’ll be invited to our monthly live Q&A calls.

You should never feel like you can’t move forward inside of ELEVATE, all we ask is that you ask for help when you need it!

Where can I find my ELEVATE content?

Your 6 weekly curriculum classes will be uploaded into your online class portal at 8am each Monday. 

You'll also get access to our exclusive, members-only Facebook group. In the 'guides' section, you'll find heaps of relevant posts and threads for each week of the ELEVATE curriculum. 

What are my payment options?

You can either pay in full, or split your payment into 3 or 6 instalments. If you pay in full, the full price will be collected as soon as you enrol. If you choose a payment plan, the first will be collected as soon as you enrol. The second payment will be automatically collected one month later, and then monthly after that, the next payments will automatically be collected until your payment plan is complete. 

How much time will I need to spend each week on the programme?

I'd recommend scheduling 2-3 hours per week to work through the lesson and implement what you learn.

Each week's curriculum classes are around one hour.

How long do I have access to the programme material?

After our 6 weeks together, you'll get  complimentary access to both your Facebook support group, and online course portal for 6 months from your enrolment date.

Following that, you'll get the option to stick around in our 'MOMENTUM' membership, where you'll continue to keep access to your ELEVATE classes and Q&A replays, for as long as you're a member.

Can I get a refund if I change my mind?

We're confident that ELEVATE delivers heaps of value, but only if you implement it.

We have a 14 day 'try it, implement it, love it' guarantee, which you can read about in our ELEVATE terms and conditions HERE.

This guarantee doesn't cover 'changes of mind' or 'buyers remorse', so please only enrol on ELEVATE if you're prepared to commit to the programme and do the work required.

I've got more questions, how can I get in touch?

Drop us an email at and we'll be happy to answer any questions you've got.

Here's what past clients have said about ELEVATE...

Plus You'll Be Backed By a Risk-Free 14 Day Guarantee

Let me say this upfront....

ELEVATE is the most comprehensive, step-by-step implementation programme for hair and beauty business owners who are excited and committed to leveraging sales psychology and leaning into their competitive advantage, to sustainably grow their business with respectful, reliable, Rockstar Clients.

Our community is filled with helpful, motivated and super-supportive members who are working smarter, not harder. When you join, you will be a part of this special group.

If you don't love it, send me the work you've done, and I'll send you a refund. 

The reason I ask you to send me your work, is because I know if you implement what I teach, you will get results.

However, if you’re thinking of enroling without putting in the graft, we both know you won’t make any progress.

I’m not interested in spending energy supporting people who are looking for a 'silver bullet'… and hopefully this isn’t you. 

Our community of Bosses will be made up of people who take their business seriously.

Bosses who understand the value of working on their business, and what that means for their long-term success.

These are the people I know will succeed with ELEVATE. Bosses who are committed to doing the work and building a thriving business.

That’s why I want you to go through the programme for 14 days, implement what I teach, and begin experiencing the benefits. ELEVATE is the most complete system for creating a profitable hair and beauty business… and I can’t wait to help you do the same.

(Read the full terms and conditions here)

money back guarantee

Who is ELEVATE not for?

ELEVATE isn't for everyone. This programme isn't for you if...

  • You're NOT currently on the booking rollercoaster, booked 1 week and dead the next
  • You’re not ready to drop the blame game and take radical responsibility for the future of your badass business
  • You think that 'hoping it will get better' is a viable strategy
  • You’re not open to receive the support of other Bosses like you - or cheer ‘em on
  • You think that change isn't possible, or that you've already tried everything
  • You aren't willing to put in some serious graft... and do things in a new way, to get new results
  • You're not ready to step out your comfort zone and challenge yourself
  • You're looking for a quick fix, a silver bullet or a get-rich-quick scheme
  • You're not committed to investing the time to implement what you learn in ELEVATE - Having the knowledge is great, but it won't move you won't move you forward without implementation
  • You're looking for a basic social media course. In fact, this isn't a social media course at all, this is about the strategy and psychology that goes into what you post, not the nuts and bolts of the platforms themselves

Sometimes it'll feel hard.

Some of it will make you feel uncomfortable.

Serious growth doesn't happen in your comfort zone, but I'm there to hold your hand - every step of the way.

(ELEVATE is also proud to be inclusive of Bosses from all backgrounds, if you think that sounds like 'woke BS', I'm probably not for you).

Here's what past clients have said about ELEVATE...

I personally cannot wait to guide you over these next 6 weeks...

Learning the business side of running a salon has literally transformed my life.

I've experienced first hand what it feels like to transition from being overwhelmed and burnt out, to working less and earning more, surrounded by Rockstar Clients who respect and value my time and expertise. 

More than anything else, I want to share that with you today.

If you're a business owner in the hair and beauty industry, you owe it to yourself to at least take a risk-free plunge to see what your new life as an ELEVATE looks like.

To experience first hand the security, confidence and financial freedom that this programme can provide - and take real, tangible steps to building the business you could only imagine, with more profit, and less stress, than ever before.

Should you choose to accept my invitation, I personally guarantee that these next 6 weeks will change the way you see yourself, and your business, forever.

I look forward to meeting you personally inside of ELEVATE.

Always in your corner,

Maddi x

Maddi Headshot

Here's what past clients have said about ELEVATE...